11. The Future of School Speech-Language Pathology

Public relations, both with the ASHA Membership and with the general public, is now dependent on progressive use of the internet and social media.  The opportunity is to communicate back and forth with school  SLPs.  Key is the Board of Directors representing us.  Their work needs to be disclosed in detail so there is no possibility of “inside baseball.”

The body of knowledge existing in the ASHA archives now includes the body of knowledge existing electronically on the ASHA website  and beyond.  The case is made by the Sunlight Foundation,  which recommends…  “redefining “public” information as meaning “online”…  This presents a clear standard for how an organization self-defines as a public entity.

“The Sunlight Foundation is a nonprofit, nonpartisan organization that uses the power of the Internet to catalyze greater government openness and transparency, and provides new tools and resources for media and citizens, alike. We are committed to improving access to government information by making it available online, indeed redefining “public” information as meaning “online,” and by creating new tools and websites to enable individuals and communities to better access that information and put it to use.”

1818 N Street NW Suite 300 Washington, DC 20036 contact@sunlightfoundation.com, Telephone: 202-742-1520 http://sunlightfoundation.com/

Transparency depends partly on having a clear  appropriate mission statement, public  records of voting procedures, and well crafted policy statements as to how  school practice should be  carried out.  There also needs to be clear links in policy with academic programs responsible for preparing school SLPs.  Public relations starts with clear open messages.

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